Google Have Changed Its Rules, Did This Affect Your Online Business?

Did you know that traffic generation from a SEO operation doesn’t work anymore because Google has changed? The changes just happened in the last few months on Google. In order to make the most money you need to understand these changes.

Why should I make SEO priority? In one month 6.7 billion searches were done on search engines. Every day motivated buyers use search engines to find and buy products online. Over 200 million searches per day are made through Google. That is an immense amount of traffic.

If you can learn how to make high google page rank then you will increase quality traffic to your website. Superior rankings equal quality targeted traffic. If you don t get this traffic then your competitors will scoop it up.

How much money are you losing if you don’t have a high Google search engine ranking? How much of this money has your competitor snatched?

How can you flood your website with high quality, responsive traffic for free? The answer is search engine optimization. The purpose of SEO is to improve your ranking in the search engine results. A superior ranking in the major search engines is the best way to bring quality visitors to your website.

Google is the top search engine. You can also use Google, Yahoo, and MSN.

Two types of SEO:

1.) On page optimization.

This is SEO that you do right on your website. You modify code directly on your site. This is what you say about your website (text, copy, links, keyword density in copy and headline, meta tags, etc.) On page optimization used to be the primary place to work to obtain superior rankings in the search engine listings.

The page title is the number one on page factor that you need to focus on.

Page title tips:

Limit the length of your page title of 65 characters or less.

Incorporate keyword phrases into your page title.

Grab the searchers attention.

Each page should have a unique page title.

Repeat your title tag in your H1 tags.

Your title is the link that is shown in the search results of the search engine such as Google.

Focus on click through rates and conversion rates.

However, there are problems with on page optimization. If you want to rank for something people tend to exaggerate or lie to get traffic. This caused the results in the search engine to differ from the actual websites. Google knew this was a problem. Therefore, Google decided to focus on off page optimization.

2.) Off page optimization.

This has to do with what others say about your website. Google has determined that what others say about your website is more credible that what you say. These other people act as a credible referral.

Links are critical and Google measure your links. This gives Google a way to measure what your site is about. Incoming links count as a vote to determine the relevancy and popularity of your site. An incoming link is a link from another site to your site.

Examples of links include:

Blog post links

Press release links

Social network links

Text links

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Alexa Rank And Page Rank

What is Alexa Rank

The Alexa Rank is an online ranking by the website Alexa.  Alexa is constantly updated but you might see your ranking change day to day. Alexa Rank is based on traffic to your website and considers only one aspect to establish its ranking. Also, you want your ranking as low as possible but the statistics provided is only for informational value.

 

What is Page Rank

Page Rank is a websites popularity indicator by Google.

Factors of Page Rank

  • Websites linking to your page
  • The number of links
  • The quality of those links
  • Link Placement
  • Quality of YOUR page
  • Content
  • Traffic

Page Rank might actually take up to 6 months between two updates. Therefore, there is no need for you to track on a daily basis the evolution of your Page Rank: your efforts in terms of linking or SEO might take several months before showing results, but the results of Page Rank can actually effect your online ranking.

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Top 5 free SERP checker tool

Recently  I was reading an interesting post on SEOMoz on Click Through Rates in Google SERPs for Different Types of Queries.The author had built a database of 14,507 queries(product queries, general queries & brand queries), their CRTs  and average positions.He has shown that for a particular keyword if your blog is even on 10th position then you will have 10% CTR.

So all you need is  to secure top 10 position for most of your keywords.But before that you need to know actual current  position of  your keywords.You can easily understand that you can never secure top 10 position for all of your keywords.Because for some keywords competition will be too tough to beat or it will take huge time.But for some keywords you can easily secure top 10 or even top 3 position.So once you know how your blog is ranking for your targeted keywords on search engines and how tough competition is for those keywords then you can easily have an idea which keywords to focus more.If you spend some decent time on off page SEO of  these keywords then you can definitely  secure better SERP for  those keywords.

So first thing first.These 5 tools will help you to find SERP of your keywords.You need such a tool that will give you the ability to search from different data centers of Google.Because your keywords will have different SERP for different data-centers.

1)Whats My SERP-

This is one of the best free online SERP checker tool.You can choose different Google servers to check your SERP for different keywords.One good feature of this tool is that it shows top 10 results for that keyword.So you can easily assume the competition for that keyword.Another very important feature of this SERP checker tool is that it measures your keyword performance over a period.So when you check SERP for that keyword on a later period you can easily know current SERP ,previous SERP and also best SERP of that keyword.

2)Search Position Finder-

Search position finder is another free SERP finder  tool.The best feature of this tool is its simplified interface.you just have to provide your site URL and keyword to get SERP. But one problem of this tool is that  you can not search from different data-centers of Google.

3)SERP Rank-

You can get SERP of your keywords for Google,Yahoo,Bing at the same time using this tool.You can also check  for multiple keywords at the same time.

4)What Page of Search Am I On –

This SERP checker tool gives you the ability to check SERP for multiple keywords simultaneously.Another cool feature is you can choose different data centers of Google.But to check your SERP you have to give particular article URL instead of   site URL which is not good.

5)Search Engine Ranking

This free SERP checker tool by Mike checks for only top 10 (Google), top 50 (Yahoo!), top 10 (Bing) position for your given keyword.So if your blog ranks more than that you will not be able to track that using this tool.You can also see your SERP search history using this tool.

What of these free SERP checker tools are your favorite?Do you use any other tool to check your SERP? Share with us.

 

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Top 10 check list

Everyone has that laundry list of check tool that goes by the way side to make room for bigger and more seemingly important tasks. But sometimes, that list is composed of items that will make up the foundation for those more important tasks. Sure, grocery shopping doesn’t seem THAT important, but what are you going to do when you open the fridge at 8 p.m. and only moldy cheese and flat soda stare back at you?

For all the SEO experts in the world, there is where a strategy comes in handy. Take an hour to sit down and prioritize your workload and remember that the basics can make or break your approach. This list will help you get on the right track, whether you’re starting from scratch, or diving headfirst into an ongoing client’s SEO.

1. First things first, start with domain resolution. Does your domain resolve to one domain or many? Does it use www or non-www? If your site uses the non-www version, and doesn’t 301 redirect for its www and pagename versions, Google now thinks it has two sites.

2. Sitemaps. Does your site have one? Is it submitted to Webmaster Tools? Do you update it regularly or after you add new content? If you don’t have a sitemap, your site will still get indexed, but this map tells Google where all indexable pages are located, so it’s imperative that you routinely update yours.

3. Robots.txt File: Google informs us that “while Google won’t crawl or index the content of pages blocked by robots.txt, we may still index URLs if we find them on other pages on the web. As a result, the URL of the page, and potentially, other publicly avail/able information such as anchor text in links to the site can appear in Google search results.”

Robots.txt files are meant to prevent crawling and indexing on site content, not indexing of page information and won’t block your pages from being found.

4. Google hates duplicate content so be sure to check your site thoroughly. Just because your content is 100% original, doesn’t mean that someone out there hasn’t scraped your site or stolen some of your work. Copyscape is a quick and easy way to check for duplicate content and you can even search by specific page.

5. Site Crawls are extremely important and will provide you with a complete site-wide analysis (Screaming Frog is my recommended tool) and help you answer questions such as:
How many of your links are broken? This includes links coming into your site, going out, images, etc. Are your redirects working properly? Are your meta descriptions too short? Too long? Duplicate? Same goes for your title tags – keep them concise and to the point. Cut out unnecessary words (as if, a, an) if you can Anchor text format Alt text
Screaming Frog will crawl your entire site and categorize it ranging from response codes, page titles and meta descriptions to H1s & H2s, as well as the character count for applicable categories.

6. Page speed: This may be something that tends to be overlooked, but page speed is incredibly important. Google has a page speed tool and assigns ratings to each page so be sure to check your analytics values. Users are likely to abandon a page when the download takes anywhere from above a second to 4 seconds and rankings almost always improve when their page score is above a 90, so be sure you’re keeping tabs on your page speed.

7. Content, content, and more content. I’m sure we’ve all heard the phrase “content is king” and anyone who doesn’t believe it will find out the hard way. Make sure your content is informative, UNIQUE, relevant, and updated on a daily schedule. Don’t keep up events for the month of June on your site when August is in full swing. Ask yourself if you were visiting the site, would you want to read what you’re posting? If you’re finding that you’d be bored out of your mind or confused by the lack of relevancy, start over with a new approach.

Helpful tip: be sure your content is no longer than 600-700 words!

8. Canonicalization: Going hand in hand with content, let’s talk about your canonical tags. These are important because they tell Google that the content you’ve posted is indeed yours and that any duplicate pages on your site are really copies of an original page. As of right now, this is the only way that Google can be told who owns what content.

9. Usability in a blink: Will users be able to navigate their way around your page without getting confused and giving up? It’s been said that you have less than 3 milliseconds to establish trust with users and about the same amount of time for them to establish what your site is all about.

Highlight the most important site paths and ask yourself simple questions like does this make my site better for search engines? Does this inform users? Does this improve my site functionality? Do some standard housekeeping around your site and chances are your site visits will increase.

10. Google Analytics Tool & Webmaster Tools. No matter what, set up Google Analytics right away. Setting up Google and Bing Webmaster Tools is a cinch when you use your Analytics login information to verify and complete the setup. Having information like the number of site crawl errors, how many pages are being indexed, and what queries are used to find your site will be incredibly useful to you throughout the duration of your SEO efforts. Do yourself a favor and check Webmaster Tools and Analytics as often as you can, even if that’s every day. You won’t regret it.

If you take the time to factor these 10 steps into your SEO approach, you’ll find yourself with a strong foundation that will help you optimize a website’s presence, position, health, and authority. SEO offers very little instant gratification, but if you implement the above strategies, you’ll slowly but surely begin to see the results you’ve been aiming for and can continue down the road to SEO glory. What are some of your favorite tips for your site’s SEO?

– See more at: http://mylifeopinion.areavoices.com/2013/09/02/top-10-check-list/#sthash.pxNYEdG7.dpuf

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Top 10 check list

Everyone has that laundry list of check tool that goes by the way side to make room for bigger and more seemingly important tasks. But sometimes, that list is composed of items that will make up the foundation for those more important tasks. Sure, grocery shopping doesn’t seem THAT important, but what are you going to do when you open the fridge at 8 p.m. and only moldy cheese and flat soda stare back at you?

For all the SEO experts in the world, there is where a strategy comes in handy. Take an hour to sit down and prioritize your workload and remember that the basics can make or break your approach. This list will help you get on the right track, whether you’re starting from scratch, or diving headfirst into an ongoing client’s SEO.

1. First things first, start with domain resolution. Does your domain resolve to one domain or many? Does it use www or non-www? If your site uses the non-www version, and doesn’t 301 redirect for its www and pagename versions, Google now thinks it has two sites.

2. Sitemaps. Does your site have one? Is it submitted to Webmaster Tools? Do you update it regularly or after you add new content? If you don’t have a sitemap, your site will still get indexed, but this map tells Google where all indexable pages are located, so it’s imperative that you routinely update yours.

3. Robots.txt File: Google informs us that “while Google won’t crawl or index the content of pages blocked by robots.txt, we may still index URLs if we find them on other pages on the web. As a result, the URL of the page, and potentially, other publicly avail/able information such as anchor text in links to the site can appear in Google search results.”

Robots.txt files are meant to prevent crawling and indexing on site content, not indexing of page information and won’t block your pages from being found.

4. Google hates duplicate content so be sure to check your site thoroughly. Just because your content is 100% original, doesn’t mean that someone out there hasn’t scraped your site or stolen some of your work. Copyscape is a quick and easy way to check for duplicate content and you can even search by specific page.

5. Site Crawls are extremely important and will provide you with a complete site-wide analysis (Screaming Frog is my recommended tool) and help you answer questions such as:
How many of your links are broken? This includes links coming into your site, going out, images, etc. Are your redirects working properly? Are your meta descriptions too short? Too long? Duplicate? Same goes for your title tags – keep them concise and to the point. Cut out unnecessary words (as if, a, an) if you can Anchor text format Alt text
Screaming Frog will crawl your entire site and categorize it ranging from response codes, page titles and meta descriptions to H1s & H2s, as well as the character count for applicable categories.

6. Page speed: This may be something that tends to be overlooked, but page speed is incredibly important. Google has a page speed tool and assigns ratings to each page so be sure to check your analytics values. Users are likely to abandon a page when the download takes anywhere from above a second to 4 seconds and rankings almost always improve when their page score is above a 90, so be sure you’re keeping tabs on your page speed.

7. Content, content, and more content. I’m sure we’ve all heard the phrase “content is king” and anyone who doesn’t believe it will find out the hard way. Make sure your content is informative, UNIQUE, relevant, and updated on a daily schedule. Don’t keep up events for the month of June on your site when August is in full swing. Ask yourself if you were visiting the site, would you want to read what you’re posting? If you’re finding that you’d be bored out of your mind or confused by the lack of relevancy, start over with a new approach.

Helpful tip: be sure your content is no longer than 600-700 words!

8. Canonicalization: Going hand in hand with content, let’s talk about your canonical tags. These are important because they tell Google that the content you’ve posted is indeed yours and that any duplicate pages on your site are really copies of an original page. As of right now, this is the only way that Google can be told who owns what content.

9. Usability in a blink: Will users be able to navigate their way around your page without getting confused and giving up? It’s been said that you have less than 3 milliseconds to establish trust with users and about the same amount of time for them to establish what your site is all about.

Highlight the most important site paths and ask yourself simple questions like does this make my site better for search engines? Does this inform users? Does this improve my site functionality? Do some standard housekeeping around your site and chances are your site visits will increase.

10. Google Analytics Tool & Webmaster Tools. No matter what, set up Google Analytics right away. Setting up Google and Bing Webmaster Tools is a cinch when you use your Analytics login information to verify and complete the setup. Having information like the number of site crawl errors, how many pages are being indexed, and what queries are used to find your site will be incredibly useful to you throughout the duration of your SEO efforts. Do yourself a favor and check Webmaster Tools and Analytics as often as you can, even if that’s every day. You won’t regret it.

If you take the time to factor these 10 steps into your SEO approach, you’ll find yourself with a strong foundation that will help you optimize a website’s presence, position, health, and authority. SEO offers very little instant gratification, but if you implement the above strategies, you’ll slowly but surely begin to see the results you’ve been aiming for and can continue down the road to SEO glory. What are some of your favorite tips for your site’s SEO?

– See more at: http://mylifeopinion.areavoices.com/2013/09/02/top-10-check-list/#sthash.pxNYEdG7.dpuf

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Best backlinks check tool

BackLinkWatch: BacklinkWatch is one of the popular backlink checker tools to check backlinks of your blog. Backlink Watch provides you all details of backlinks of your blog.

Open Site Explorer: Open Site Explorer is best online backlink checker site. You can use paid or free option for checking backlinks. Free tool is good enough to get you started for checking backlinks of yours and your competitor.
Analyze Backlinks : Analyze Backlinks is another backlink checker tool its process is simple and provides an analysis on the backlinks for the website and also provides options such as not repeating backlinks coming from the same domain.
Majestic SEO : Majestic SEO is a backlink checker tool provide valuable diagnostic report on your website’s backlink. The tool is easy to use and provides the latest data while conducting many updates each day to give the web searchers quality and fresh backlink report.
Link Diagnosis: Link Diagnosis is another backlink checker tool that provides you different options while checking backlinks of your blog like detailed report or optimized report, you can check backlink for single page or whole website, different kind of outputs and more. Link Diagnosis works with Firefox after installing the plugin.
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All-pervasive seo check tool

Seo is important to the people who doing business in the internet, if you have a business website but you do not promote it, then i think there is nobody will visit your site, because of that people who need your service or product can not find your website from search engines. All the websites have rank in search engine, the purpose of seo is improve the rank of your websites, then people will visit your website make business with you by the seacr engine.

I want to say something about seo, seo is a long time job, it will take you a lot of time and energy, and you can not know the result of it, is it bad or good. we must promote our websites under the rule of search engines, or you are waiting for being killed by the engine.

Now, the best way to avoid being killed is under the rule, and always check what you doing for your websites, how to check this? Here is a magic weapon, this free and no limit check too: seo checker

1,The first step: check the all information of your websites.

Just insert your url into it, and it will show you the backlinks, outlinks, search engine indesed and so on, this information is all you need to know, and just check this once three days, keep an eye on the difference.

2,Know the same sites with yours.

Know the similar sites with yours is important, the chinesee have a word:“Know yourself as well as the enemy battle”, this means that the enemy may help you know something that you do not know before. You can also check the simialr links by http://similarlinks.com, this is also good to use.

3,Search the same site with the key word.

Find the similar sites by the key word, and you will know the PR and Alexa of it too. This is a good way to find same site too.

4. Know the difference bettwen your enemy, compared them.

After find out the enemy, you should know what is the difference with yours? why it is better than your? Know the advantage of it and learn from it.

5,Check the ip, know the sites from the IP.

The sites from the ip will tell you that what is the real level of it by analysing them.

Ok, what i want to share is these all today, seo is a complex work, just keeping your patience, and do not give up it

 

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